We were lucky to have had General Mills at Hyper Island. They flew all the way from Minneapolis, spent 3 days with us at Hyper Island Stockholm. We generated ideas the “Hyper Island” way. We felt fortunate to have discovered some of their new ideas and processes, they were happy to explore the Hyper Island Way. All in all, 3 awesome days of ideas, insights and storytelling.
We had 4 teams working on a variety of briefs. These were my team members:
Eric Dwinell, Digital Innovation Manager, General Mills
A personal source of inspiration for the ideas