Making a 200 year old media company see conversion value in data.
Bonnier AB (also the Bonnier Group) is a privately held Swedish media group of 175 companies operating in 20 countries.
We dug deep into their data. We mashed multiple data sources to extract insights. We unlocked the latent value in their business that was just waiting to be converted.
In the end we delivered 8 ideas and 6 strategic insights by analysing more than 2.3 million data points. All being currently implemented.
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