Subhendu | Data Storyteller

Data Driven Creativity

Media | Data | Conversion

Making a 200 year old media company see conversion value in data.

Bonnier AB (also the Bonnier Group) is a privately held Swedish media group of 175 companies operating in 20 countries.

We dug deep into their data. We mashed multiple data sources to extract insights. We unlocked the latent value in their business that was just waiting to be converted.

In the end we delivered 8 ideas and 6 strategic insights by analysing more than 2.3 million data points. All being currently implemented.

The arsenal of data tools deployed:logo_tools

Read More About It Here

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Team members

christina    Christiina Holmstoel    pelle    Per Lagerbeck

andreas    Andreas Johansson

Module Leaders



Thomas In Sook Holmen, Principal Consultant at Platon




Rasmus Winther Mølbjerg, Senior Principal Consultant at Platon