Subhendu | Data Storyteller

Data Driven Creativity

Custom Social Listening

Awards Won

We tend to treat the internet mostly as media. But there are vast opportunities in treating it as a place to mine for data driven consumer insights. A business that used to be the preserve of deep pocketed multinational research agencies is now available to each one of us at a very affordable cost. Here is an example of how we have made a small start at committing to more data driven insights to deliver what we call “Ideas With Authority”. Authority not derived from unnatural focus group settings or by questionnaire-jumping unsuspecting strangers, but by mining for natural action and converting that to insights with both qualitative and quantitative confidence. Here is one such story.

The team

Emil Löwnander

Anthony Caravello

Gen Cruz

Sean Lee

Sean Lee

 

 

Revathi Manogaran

FYI