Subhendu | Data Storyteller

Data Driven Creativity

Priceless MasterCard


My very first integrated campaign in McCann Singapore. The results are out. Months of battling logistics, budgets and multiple ego management pays off. All thanks to an awesome team and the power of collective creativity.

Here is the case study followed by a capture of the actual event

The Team

Danny Higgins


Ali Grayeli

Ben Israel

Reinald Chee

Vanessa Heng

Gen Cruz

Stephanie Anindita

Anthony Caravello

Emil Löwnander

Johannes Erlach

Joana Marie Ozena