Subhendu | Data Storyteller

Data Driven Creativity

Body Of Declarations


In our quest for human behaviour and insights, we often have to find out what are the men and the women thinking about themselves. Sometimes we have the good fortune of just knowing it, other times we venture into asking them through research. Lately it has been an obsession with global brands to be politically correct with consumer body images. However, there are established and popular dating sites out there that force people to pick from a narrowly defined set of body images. As a consequence people don’t have the right way to present themselves, a way that makes themselves comfortable in their own body image. Here is data mined from a popular dating site that corners people into such pre-defined lists. Maybe that explains why there are so many (more women than men) with “undeclared” status in their “body type” field. And that remains true across age and education factors.

Click HereThis links to the full show