What we deem precious is still pretty primal.

$4.5 trillion is the price (per pound) of human egg in US retail. In his book “Spent: Sex, Evolution, and Consumer Behavior”, evolutionary psychologist Geoffrey Miller does a bit of interesting maths. He produces a list of items by their price per pound from available US retail data. The most expensive thing turns out to be a human egg. He points out that an implanted human egg costs about “72 quadrillion times as much, per pound, as tap water, though the egg is constituted mostly of water, plus some chromosomes, membranes and organelles”.

He goes on to explain “The implanted egg represents genuine evolutionary fitness- successful reproduction itself- the gold standard of human value. It carries the most precious cargo that males desire: high quality genes from an intelligent, attractive woman. For this, there is little supply and much demand, hence a high price. From the viewpoint of males, these market pressures apply equally whether the egg is obtained from a donor who must be paid by check, or from a wife who must be courted by displaying one’s kindness, intelligence, and wealth.”

Here is the full list of items from the book.


Published January 27, 2013: Bankers______________________________________


Six Bankers In 2001 at Petrus, the Gordon Ramsay restaurant in Central London, set a new record for money spent on wine at a single meal


According to BBC, the bill included

  • A bottle of 1982 Montrachet, for £1,400

Followed by three bottles of Chateau Petrus Pomerol –

  • A 1945 vintage costing £11,600
  • A 1946 at £9,400 and
  • A 1947 at £12,300

Champagne, fruit juice, water and two beers cost a mere £102.

Impressed by the choice of wine, the restaurant – which has one Michelin star – let the men have their food for free, a £400 saving.


Published January 21, 2013: 100 Grams Of Cricket


100 grams of cricket contains 121 calories, 12.9 grams of protein, 5.5 grams of fat, 5.1 grams of carbohydrates, 75.8 milligrams of calcium, 185.3 milligrams of phosphorous, 9.5 milligrams of iron, 0.36 milligrams of thiamin, 1.09 milligrams of riboflavin, and 3.10 milligrams of niacin.